Vacature

E-mail Marketing Specialist

As an Email marketing specialist in our Digital Channels team, your goal is to continuously improve the results of our email marketing campaigns throughout all phases of the customer journey. Together with the specialists and marketers around you, you set up and optimize the email marketing campaign...

Solliciteren

Sunweb Group

Rotterdam
  • OpleidingsniveauHBO
  • CarrièreniveauErvaren (> 2 jaar)
  • UrenFulltime

Introductie

As an Email marketing specialist in our Digital Channels team, your goal is to continuously improve the results of our email marketing campaigns throughout all phases of the customer journey. Together with the specialists and marketers around you, you set up and optimize the email marketing campaigns. Our consumers actively and reactively use these campaigns to find and improve their next holiday experience.

You also own the campaign management tool (SIM from Selligent) and support content marketers / full stack marketing teams with configuring, measuring, and delivering email campaigns. You make it tool-agnostic and are jointly responsible for maximizing the marketing stack and develop a future roadmap towards a completely automated e-mail channel.

Profiel

What is your impact as a E-mail marketing specialist?

  • Ensure an optimized e-mail strategy
  • Co-create email campaigns and implement in the campaign management tool
  • Co-develop & utilize our customer data platform
  • Optimize, manage and configure automated email flows
  • Create selections and segmentation of relevant consumers for automated and ad-hoc campaigns
  • Measure results from automated and scheduled email campaigns and share opportunities for improvement
  • Deliverability & innovation for e-mail marketing
  • Train & support eCommerce teams in email campaign self-service
  • Co-develop retention campaigns / programs in line with the marketing calendar

What about you?

  • You have at least a degree in Marketing or something comparable and at least 5 years of experience within ecommerce
  • Excellent level of English are a must, Dutch is a great advantage
  • Analytical thinking is one of your strong characteristics
  • You have knowledge on e-mail marketing technologies such as deliverability, next to this you have good knowledge of marketing automatization
  • Knowledge of HTML/CSS is a plus, as well as data selection experience such as SQL and experience with SIM
  • Learning new things and experimenting towards email marketing is part of your second nature
  • You’re a team player who feels comfortable working in an international, innovative and collaborating organization 

 

We value proactive colleagues who challenge the status quo and who are eager to learn by experimenting and sharing knowlegde. Customer-first mindset, continuous learning and improving yourself, are some of the aspects to be succesfull, together with collaborating with different teams.

 

Aanbod

Why join Sunweb Group?

  • International, ambitious, and dynamic organization
  • Full-time position (40h) at our Rotterdam office
  • Flexibility to work from home
  • 25 holiday days plus 6 ATV days (based on full-time employment)
  • Challenging environment within a young and ambitious marketing team with space to grow and learn
  • Attractive discount when booking with our brands

Procedure

Is this your next challenge?

Are you interested in this position and do you recognize yourself in this above profile? Please send us your resume and motivation after you click on the ‘Apply now’ button.

Questions? Feel free to contact team Recruitment via jobs@sunwebgroup.com.

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