The Shimano Europe Group (SEG) is a member of the global Team Shimano. Along with our local subsidiaries, we offer consumers outstanding cycling, fishing, and rowing products. Next to Shimano branded products our portfolio contains Lazer (helmets), Bike fitting and PRO (bike accessories). To create consumer demand for Shimano and Shimano-owned products, we act as an excellent supplier and a valuable partner for all our customers in the European bicycle, fishing tackle, and rowing industry. We are the 'eyes, ears, and mouth' of the global Team Shimano in Europe. Shimano is proud of its staff, diversity in talent, interests, and backgrounds. Together our mission statement is:
“To promote health and happiness through the enjoyment of nature and the world around us”